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Mary Ellen Schaafsma

British Columbia
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Mary Ellen is a Purpose Advisor and Coach with Purpose Pathways Consulting located in Greater Vancouver and working with clients across Canada. She founded Purpose Pathways to empower leaders to change the world through business.

Companies that get crystal clear on their optimal Social Purpose align their whole organization to that Purpose. By doing so they reap the benefits of: increased impact; more focused and aligned strategy; enhanced business practices; greater influence in their sector; increased innovation; attracting and retaining employees and customers; differentiation from the competitors; and, strengthening communities and the broader context in which they operate. It is truly powerful stuff that is good for society and good for your business!

Mary Ellen has been accelerating the field of Social Purpose in business since 2015 and has worked with more than 35 organizations to help them successfully define/clarify, integrate, and activate their unique – and most impactful – Purpose.

Mary Ellen brings her knowledge, expertise, and passion to empower leaders, like you, to change the world through their business. Her style is accessible, customized, and engaging. There are few things she enjoys more than helping a business find its Purpose and bring it to life – so that the company becomes an engine for good in our world.

Areas of Expertise

Explore and Experiment, Leading Through Crisis, Scaling Impact, Social Enterprise

Working Language(s)


Other Clients

Chickadee Invest, Roots Collective, Hemlock Printers, Encorp Return-It, Monarch Structures, Saltspring Coffee, Keela, ABC Recycling, Modo, Community Savings Credit Union, and more

Contact Information